Insights
Perspectives on technology, customer behavior and revenue growth.
Ledbetter publishes practical perspectives from the disciplines it works in — customer retention, lifecycle technology, automation, applied AI, customer experience and revenue operations. These are working positions drawn from how the firm approaches engagements, not commentary on technology news.
Reading
- Customer Retention
The Revenue Case for Customer Retention
Acquisition is the expensive way to grow. The cheaper growth is already on the books — it just isn't being managed as an asset.
Read - Technology Strategy
Technology Isn't the Outcome. Growth Is.
A technology investment is a business investment. If nobody can say what will be measurably different afterward, the decision has not actually been made yet.
Read - Revenue Operations
From Customer Data to Customer Action
Most companies do not have a data problem. They have a connection problem — and the distance between knowing something about a customer and doing something about it.
Read - Artificial Intelligence
Where Applied AI Actually Creates Business Value
The useful question is not what AI can do. It is which specific decisions in this business are currently made badly, late, or not at all — and whether the data exists to make them better.
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What we write about
The same subjects the firm builds in. Each one connects back to the economic thesis the practice is organized around: customers a business already has are the least expensive source of revenue it will ever have, and technology is how that relationship is maintained at scale.
- Customer Retention
- Customer Lifetime Value
- Technology Strategy
- Automation
- Artificial Intelligence
- Customer Experience
- Revenue Operations
- Platform Development
The useful version of this conversation is about your business.
Bring the specific problem — the churn you can't explain, the process that eats the week — and we'll work it directly.